Highlights

PNC Grow Up Great has an ongoing campaign to communicate the importance of school readiness. These efforts have garnered more than one billion media impressions since the program’s inception.

In addition to PNC’s advocacy efforts that have catalyzed new investments and focused national attention on school readiness, PNC is leveraging its neighborhood presence to raise grassroots awareness of the vital importance of early childhood education.

Grow Up Great is an integral part of PNC’s corporate ad rotation, including electronic, broadcast, and full-color, full-page issue ads in major PNC markets. PNC is using customer touch points to promote early learning and the free “Happy, Healthy, Ready for School” kits developed by Sesame Workshop, via statement inserts, ATM messaging, and in-branch materials. PNC delivers tips to parents and caregivers, placing ideas to promote everyday learning in unexpected places.

PNC also created the Mobile Learning Adventure, a traveling exhibit filled with fun interactive activities and early learning tips for parents and children, which travels to branches and community events, driving awareness of the importance of early childhood education and the Grow Up Great program.

Links to download the following:

Click here to watch a nature tip from Jim Rohr, PNC's Chairman and CEO, and Rosita from Sesame Street.

Happy 6th Anniversary Grow Up Great Video

Sesame Workshop and PNC Foundation Join White House Effort on STEM Education (.PDF)

One World One Sky Debuts at Carnegie Science Center (.PDF)

One World One Sky Debuts at Franklin Institute (.PDF)

Grow Up Great with Science Press Release (.PDF)

Grow Up Great with Science Fact Sheet (.PDF)

Happy 5th Anniversary Grow Up Great Video

Grow Up Great Program Fact Sheet (.PDF)

Mobile Learning Adventure Fact Sheet (.DOC)

Our Kids and the Arts - A Great Early Start - Cleveland Grant Press Release