Awareness

Awareness

PNC Grow Up Great has an ongoing awareness campaign to communicate the importance of school readiness throughout our communities. A targeted media strategy, which includes electronic, print and broadcast media, has garnered more than 3.9 billion media impressions since the program’s inception.

Additionally, a series of free bilingual, multimedia kits have been developed by Sesame Workshop, the nonprofit educational organization behind Sesame Street®, in partnership with PNC Grow Up Great. More than 2,000,000 kits have been distributed to provide helpful tips and fun activities for children and families to turn everyday moments into learning opportunities.

You can download materials from the following kits here, or by visiting sesameworkshop.org:

Sesame Street® “For Me, for You, for Later”™ Kit
For Parents & Caregivers
For Educators
Sesame Street® “Happy, Healthy, Ready for School” Program
For Parents & Caregivers
For Educators
Sesame Street® “My World is Green and Growing” Kit
For Parents & Caregivers
For Educators

Recently launched kits are also available for free at any PNC branch or by calling 1-877-PNC-GROW (1-877-762-4769).